Marketing Technologies in National and Global Business Administration: Recognizing Trends and Handling Obstacles Amid Epochal Shifts

May 23, 12:00 p.m, room 101

INFORMATION LETTER

Dear colleagues,

We are pleased to invite you to the Conference in Business Administration and Marketing within the EFBM 3.0 Forum:

Business Administration Amid Epochal Shifts on a National and Global Scale: Recognizing Trends and Handling Obstacles with Marketing Technologies

Summary:

The ongoing evolution of marketing is characterized by the emergence of a new paradigm, aligning itself with the tumultuous shifts in the global economic landscape. Modern theoretical frameworks, proprietary techniques, and tools enrich marketing management, showcasing adaptability and a readiness to embrace innovation. By integrating cutting-edge marketing technologies, these innovations aim to strategically identify trends and overcome challenges in the face of epochal shifts in national and international business administration.

Languages used for the conference: English and Ukrainian

Hybrid online-offline participation model

Scientists, teachers, graduate students, representatives of legislative and executive authorities, enterprises, and organizations, and all interested persons are invited to participate in the conference.

Conference Agenda:

12:00 – 12:30 Conference opening. Plenary session

12:30 – 14:00 Conducting 2 sectional presentations and discussions:

Section 1: Marketing Technologies in Ukrainian Business During Martial Law and Post-War Revival

– Presentations by conference participants

– Panel discussion: “Resilience and Innovation: Adaptive Marketing Technologies in Times of Crisis”

– Q&A session

Section 2: Marketing Technologies and the Evolving Dynamics of International Business

– Presentations by conference participants

– Panel discussion: “Restructuring Global Business: Marketing Technologies in a Shifting Economic Landscape”

– Q&A session

14:00 – 15:00 Coffee break

15:00 – 18:00 Kyiv time (14:00 EU, 08:00 US)

Section 3: Balancing Innovation and Risk Management in the AI-Powered Digital World

– Panel discussion including professors from Academia and international AI and business experts

– Q&A session

18:00 – 19:00 Summarizing the results of the conference

REGISTRATION OF PARTICIPANTS AND PLACEMENT OF MATERIALS

Registration for Forum participants on the website https://www.efbm.org/ is open.

To participate in the Forum, it is necessary to fill out an electronic application on the official website of the Forum and attach a file with the materials in *.doc format to the application.

The materials of the Forum will be published in the form of an electronic collection in the relevant thematic areas.

The inclusion of participants in the thematic program by the organizing committee takes place after reviewing the submitted materials.

REQUIREMENTS FOR THE REGISTRATION OF ABSTRACTS AND CONFERENCE MATERIALS:

Volume: 250-300 words of printed text for abstracts and up to 3 pages for theses, formatted in the MS Word editor.

All margins should be set at 20 mm. The paragraph indent should be 1.25 mm (do not use the tab button).

Font: Times New Roman – 14, with a line spacing of 1.0.

Indicate in both Ukrainian and English:

In the upper right corner: the surname and first name of the author (in bold), academic degree, academic title, place of work (in full).

After a one-interval space: the title of the report (centered, in capital letters, in bold).

After another one-interval space (from a paragraph): keywords (no more than 8 words in bold) and the text of the abstract and/or theses.

References to used sources should be given in the text in square brackets – [4, p. 5].

Drawings are allowed in the text, and tables are limited to one. Drawings should be sized between 60×60 mm and 110×170 mm, in *jpg or *bmp format.

At the end of the text, leave one interval, and then include a centered, bold heading: “List of Used Sources.” The bibliographic description of sources should be prepared in accordance with the DSTU.