Should it survive or develop actively in these turbulent times? Since independence, Ukraine has been through numerous economic crises, and businesses have learned to look for opportunities and grow stronger as a result. However, the current crisis is fundamentally different. During the panel discussion we will address the lessons and prospects of business innovation and explore the answers to the following questions:
What did the current financial crisis teach domestic businesses?
Which of the strategies such as “Blue ocean”, “Anti-fragility”, “Turquoise organizations”, “Digital transformation”, and “Adaptability” led to success?
Has Ukrainian business identified opportunities for disruptive innovations?
Is it even possible to innovate in the Ukrainian economy?
Doctor of Economics, Professor of the Department of Marketing and Business Administration, Faculty of Economics, Taras Shevchenko National University of Kyiv