ALLA STAROSTINA

Alla Starostina is a leading scientist in the field of marketing and business administration, and an Honored Worker of Science and Technology of Ukraine. She graduated with honors from Taras Shevchenko National University of Kyiv, where she further developed her academic and scientific career. Under her leadership, the first department in Ukraine for obtaining a second higher education in marketing was opened, the first double degree program with the University of Macerata (Italy) at Taras Shevchenko National University of Kyiv was initiated, and the Kyiv National University MBA Business School was founded. She is the founder of the Ukrainian school of marketing research and marketing education, the author of numerous scientific papers, textbooks, and monographs, including those in English, which contributed to the integration of Ukrainian scientific thought into the global scientific community.